From paper and pen
to out of the park.
It’s not every day you get to write a case study that truly excites you. Despite the fact that baseball is my second-least favorite sport (right next to golf), there are two facts about the Detroit Tigers that help me look past that fact:
That logo is fire.
That mascot is fierce.
Mostly, I think I dislike baseball because I don’t understand it—and that’s not fair to the sport of baseball. But I digress.
Tech that can’t be tamed.
Imagine: You’re at a baseball game. You’re eating your popcorn and your hot dog. You’re drinking your beer. If you’re me, you’re not paying much attention to the game and you’re eyeing the cotton candy cart when all of a sudden, the power goes out. Clearly, this is a colossal problem, mostly because you’ve now lost the ability to buy cotton candy and/or another hot dog—but also because the whole ballpark is down. The jumbotron. The WiFi. The POS system. Imagine the implications and the costs that come along with an outage at that scale; now imagine a software platform that could’ve prevented it.
We’ve dramatically simplified pre-game and post-game procedures. Now we have a system for tracking how, when, and where things are getting done, and we require sign-off at the end for stronger accountability.
- Adam Wexler, Manager of Sports & Entertainment Technologies