Joan Didion said it best. There’s something about a story, and it’s not only found in fiction, in fairytales, or told by a spacey recluse bound to a typewriter. Stories breathe life into, well, everyday life—and when they’re told the right way, they can spur results in all the right places.
I always knew I’d be a writer. I just didn’t know what kind. I spent my youth with Jack London, C.S. Lewis, and Scott O’Dell, and then my older years with Steinbeck, Hemingway, O’Connor—and finally, Didion. I was struck by her writing: genuine, true, human, crisp. The Year of Magical Thinking turned me into a dedicated nonfiction reader for life (I haven’t read a novel since) and altered my view of how a story could be told. No more cryptic metaphors, mysterious words, or fluffy paragraphs; it was all there on the page, everything I needed to draw conclusions as a reader.
I tell stories—the true kind—for a living. Brands need stories as much as people do, but those stories often get lost for the sake of a sale. Even in SaaS, we’re humans at heart. We need truth, connection, and meaning—all things genuine stories can bring—to make choices that matter.
There’s a place for frivolous writers and fancy mechanics (Emily Dickinson, I’m looking at you), but it’s not here. I write for the non-writers, the scanners, and the doubters.Because a good story can change any mind,and every story deserves to be told.